Taking Your Tennis On Tour: The Business, Science, and Reality of Going Pro
By Bonita L. Marks, PhD
Thousands of players try to make it on the men's tennis pro circuit every year — yet the majority of them do not know how to turn their pro tennis dream into a sound business venture. The player is thrust into the position of being his own coach, travel agent, financier, sports agent, lawyer, and accountant. Amidst all that, he must find the time to stay in shape and practice to win tennis matches. Chapter by chapter, this book guides players, coaches, and parents through the nuts and bolts of turning pro. This book will help you:
- Make the college-to-pro transition
- Create a sponsorship package
- Market yourself
- Keep your sponsor (and you) happy
- File taxes correctly
- Be your own personal trainer
- Develop your business plan
- Understand a sponsorship contract
- Avoid sponsorship and touring nightmares
- Manage yourself successfully
Stories and insights from former and current pro players and coaches make this book a must-have for any aspiring tennis pro.
Bonita L. Marks, Ph.D., is Associate Professor of Exercise Physiology at the University of North Carolina, Chapel Hill. Dr. Marks’ research has been published in such notable journals as Medicine and Science in Sports and Exercise, the New England Journal of Medicine, the Canadian Journal of Applied Physiology, and Medicine and Science in Tennis. Her research has also been featured in a variety of media including the New York Times, MSNBC, NBC World Radio News, Shape, and Men’s Health.
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